Welcome to This Week in Crypto, where we break down the most talked-about headlines shaping the digital asset world. From all-time highs to institutional moves and shifts in investor behavior, here’s what’s been driving the conversation.

Here’s a quick look at what’s new:

  • Bitcoin hits $123K: BTC reached a new all-time high, becoming the fifth-largest asset in the world by market cap.
  • Retail interest quiet, institutional inflows climb: Spot Bitcoin ETFs posted record demand, while online search trends show limited retail interest.
  • Strategy adds $472M in BTC: The firm now holds over 600,000 Bitcoin after its latest purchase, disclosed in a new SEC filing.

Let’s take a closer look at what it all means for the crypto space this week!

Bitcoin Hits $123K, Now Ranks as World’s 5th Largest Asset

Bitcoin reached a new all-time high of $123,091.61 on July 14, with its total market value topping $2.3 trillion. This price milestone places Bitcoin as the fifth-largest asset by market cap globally, according to recent market data. The move comes as crypto-related policy discussions are scheduled to take place in the U.S. this week.

  • Bitcoin rose over 5% in 24 hours, surpassing $120,000 for the first time and breaking a long-standing trendline.
  • U.S.-listed Bitcoin ETFs brought in more than $2 billion last week, reflecting continued interest from institutional investors.
  • Lawmakers are expected to review several crypto-related bills this week, which could influence future regulation.

Bitcoin’s latest price move comes at a time when U.S. lawmakers are reviewing key crypto policy proposals. With more regulatory clarity on the horizon, many are watching closely to see how it could shape the next phase of the industry.

Bitcoin Sets Records, But Public Curiosity Stays Quiet

Bitcoin reached new highs last week, yet online search interest stayed surprisingly low. Despite the price milestones, data from Google Trends suggests casual curiosity hasn’t picked up the way it has in past bull runs. Still, activity around Bitcoin remains strong in other areas, especially among institutional investors.

  • Google searches for “Bitcoin” rose slightly but remain well below late 2024 peak search interest.
  • Some believe the current price may feel out of reach to newer investors, even though Bitcoin can be purchased in smaller amounts.
  • Bitcoin ETFs had another high-volume week, showing steady interest from larger market participants.

While headlines reflect record prices, public engagement may take time to catch up. For now, the focus appears to be shifting from hype to long-term participation and infrastructure.

Strategy Adds $472M in Bitcoin as Price Climbs

Bitcoin hit new highs again—and Strategy, led by Michael Saylor, added to its already massive holdings. The company purchased over $472 million worth of Bitcoin, bringing its total stash to more than 600,000 BTC. This latest move highlights ongoing institutional interest during a time of record-setting prices.

  • Strategy acquired 4,225 BTC at an average price of $111,827, bringing its total to 601,550 BTC.
  • This marks the company’s first reported Bitcoin purchase in July following a brief pause.
  • The announcement came alongside filings showing a senior executive sold $25.7 million worth of MSTR shares.

With Bitcoin prices reaching new levels, Strategy continues to expand its holdings. The company’s activity reflects ongoing institutional interest in the crypto space.